Promotional Strategies
In the JB Hi-Fi store, there are multiple flags or posters which promote the Samsung Galaxy S20 and the store members handed me booklets about the new device and its existence. The store actively places the hottest product of the week (in this case, it is the Samsung Galaxy S20 smartphone) near the entrance of the store, right to the Apple products. Thanks to its position, the Samsung phone enjoys a very high customer visits and is therefore much more likely to be tried and played by its potential buyers. JB Hi-Fi is known for its bold writing product tags and introduction plates, which still stands true for the Samsung device. This information is also delivered via the in-store members who proactively approach customers and ask if they require any assistance. Although JB Hi-Fi does not have any formal loyalty program like point collect or other similar rewards, it does, however, offers competitive prices alongside its famous JB pric