Promotional Strategies













In the JB Hi-Fi store, there are multiple flags or posters which promote the Samsung Galaxy S20 and the store members handed me booklets about the new device and its existence.

The store actively places the hottest product of the week (in this case, it is the Samsung Galaxy S20 smartphone) near the entrance of the store, right to the Apple products. Thanks to its position, the Samsung phone enjoys a very high customer visits and is therefore much more likely to be tried and played by its potential buyers.


JB Hi-Fi is known for its bold writing product tags and introduction plates, which still stands true for the Samsung device. This information is also delivered via the in-store members who proactively approach customers and ask if they require any assistance.



Although JB Hi-Fi does not have any formal loyalty program like point collect or other similar rewards, it does, however, offers competitive prices alongside its famous JB price which will match any competitor’s pricing should the customer show the other provider’s listings. Additionally, JB Hi-Fi has a good reputation for its after-sales warranty service and fair return/refund policy. With those methods, JB Hi-Fi became the largest consumer electronics retailer in Australia.

Through their catalogs and monthly promotions like its “Madness sales”, JB Hi-Fi encourages its customers to purchase from them. Besides, it also teams up with split payment platforms such as AfterPay to allow its customers to spread out their repayments.

JB Hi-Fi nowadays relies equally on both online and in-store sales. As a result, its marketing strategy has shifted from traditional paper-based poster handouts to digital advertisements. Promotional links and advertisements can be found throughout the internet and has become the main tool for the company to identify new customers.

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